Around this time, every year designers such as Jason Wu, Narciso Rodriguez and Michael Kors intend on making our holiday a bit cheerier by presenting pre-fall collections. Pre-Fall is the time after summer’s breezy fashions and before fall/ winter’s chunky knits. Yet, pre-fall doesn’t get the recognition that it truly deserves, hence why it’s a tad bit weird to us. As Michael Kors affectionately told Elle last week “Everyone knows now that resort is important, but because the name ‘pre-fall’ is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet.”, yet we think it goes farther than that.
Pre-Fall’s name is actually kinda cute. Yeah it could be as snazzy as “Resort”, but we digress. You can’t call a rose by any other name. In our perspective, pre-fall is cursed. The collections debut at an awkward time: during the holiday season, dead smack in December. By then, we (shoppers, press and other fashionistas) are already bogged down by sample sales, holiday spending and taunts of huge 50% off discounts from these brands that we don’t have time to ogle at what may hit stores come June and July. Aside, pre-fall gets lost in the press shuffle as writers and bloggers (even us) can’t find time to report on every collection we glance upon, the holidays get extremely busy.
What we suggest, debut pre-fall the first week of November and designers can show a max of 7 to 10 pieces instead of a full collection. Why? By the first week of November, all the major shows (NYC, Paris, Milan) will be finished and they’ll be ample time before the Holiday season approaches. Now this may sound like a rush job, but really a lot of designers have an idea of their collections sometimes seasons in advance, plus not too many do pre-fall collections (normally the bigger brands do so).
Now that we have a few suggestions for pre-fall, what say you? We’d love to hear some of your ideas!
Images courtesy of Vogue